El Gusano


Based on Collaroy Street in Sydney Australia, El Gusano is a taco restaurant who wants to bring the atmosphere of the Mexican traditions and the proper way to prepare and eat a traditional taco brought from the Mexican country to the people in Australia.

Our solution was to create a brand based on the Mexican traditions like the sign painting that exist in most of all the local taquerias in México, we create a character and the atmosphere of the Mexican wrestling that represent the great Mexican taco with a very clean aesthetics and a vibrant color palette as only in Mexico exists



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